When telecom operators evaluate new monetization technologies, one question dominates every boardroom conversation: will this actually generate revenue?
That’s exactly why, instead of a full-scale integration from day one, a PoC solves a specific problem — proving that targeted CPA campaigns generate more revenue than the cost of communication itself.
Here’s how it works. Together with the operator, afina selects a small set of subscriber segments (for example, users showing interest in financial services, mobile banking, travel, or e-commerce) and runs real campaigns at a controlled scale.
afina then analyses behavioural signals in real time and predicts which offers are most relevant, when a subscriber is most likely to respond, and which channels will perform best — after which the operator delivers messages through its own infrastructure.
The key advantage of our model is iteration. Campaigns are continuously optimised. Three to five cycles are enough to identify the most profitable targeting strategies — at which point the partnership transitions into a long-term revenue-sharing model.
For operators, this means no risk of large-scale transformation.
Start with a measurable experiment. Scale when it works.
