Data monetization begins in the boardroom

Years in the telecoms industry have given us enough expertise to understand that boards of directors still rely on network expansion, fighting giants and marketing, overlooking the resource they have had in their hands all along. And unlike ARPU, it has not been declining in recent years.

Stefan Hart of Grayburn Hart offers a witty and timely observation: the term “data monetization” is widely used but rarely understood at the senior management level, which does not take it seriously when determining strategic direction.

The gap is significant.
Without a clear understanding of the importance of data at the highest level, proper monetization of this data remains theoretical.
Aleksandr Moskotin Co-Founder

Whereas with the right combination of technology and strategy, data becomes a commercial asset.

This is precisely the vision we promote with afina: not a conceptual, but an operational opportunity for telecom operators. We offer our experience, our innovative ML model and real-time targeting, which increase key conversion and profitability metrics exponentially. All this is done within the operator’s own secure perimeter and without spam.

So, if you want to start safely activating up to 100% of your subscriber base and move to scalable monetization without regulatory risks, it’s your turn to get in touch with afina.