What should telecom operators do next?
Mobilesquared Ltd and ReveNet -Revenue You Can Trust have released a joint study that every commercial department of mobile operators should read carefully (https://www.mobilesquared.co.uk/free-reports/). The numbers are striking.
Total spending on A2P SMS is forecast to fall by more than 52% totalling $15.35 billion by 2029 in domestic markets, while the situation in the international segment looks even bleaker: a 72% decline. At the same time, there has been an increase in malicious traffic, which now accounts for 31% of total traffic in the median market, with grey routes delivering 34.7% of all messages worldwide.
Fraud is on the rise, while trust is fading. The main conclusion of the report is clear: operators who strived for short-term profits through inflated termination rates and exclusive agreements are now watching their traffic, and with it their monetization base, disappear.
This is the structural gap that afina is addressing.
afina enables mobile operators to activate the only asset they already own that cannot be commercialised by third parties: data. Our AI-powered platform processes anonymised behavioural signals directly within the operator’s infrastructure, selects high-value offers from advertisers and delivers them to the right subscribers via SMS, RCS or IVR at the optimal moment.
The result is a truly new source of revenue that becomes increasingly valuable as the traditional SMS economy continues to deteriorate.
