Tigo Colombia’s Q1 2026 results point to an operator executing a significant transition with discipline: 8.4% organic growth, a $100 million cost-saving target following the merger with Colombia Telecomunicaciones, and 85% growth in the postpaid segment.
The postpaid figure carries particular weight. A growing base of high-value postpaid subscribers is also a growing B2B data asset. Connectivity and Cloud are already up 19%, and subscriber data sits alongside those lines as an additional revenue source, one that does not require new infrastructure or increased operational load to activate.
This is the environment where data monetization becomes a strategic decision rather than a future consideration. The economics of a post-merger efficiency phase make low-touch, high-margin revenue streams especially attractive: they work toward cost targets rather than against them, and they do not compete with the core transformation for engineering or management attention.
afina operates as exactly that kind of partner. The platform integrates inside an operator’s existing network, applies machine learning to anonymized subscriber data, and connects subscribers with relevant brand offers from Colombia’s financial and retail sectors. The commercial model is performance-based: operators earn on conversions, not on promises.
The results afina delivers in comparable operating environments are consistent. Operators with subscriber bases ranging from 7 to 65 million have seen revenue per message increase by 50%, with ARPU growth of approximately 5% driven by interactions that are timed and targeted precisely enough to maintain user trust at scale.
For an operator at Tigo’s current stage, the case for a data-driven proof of concept is straightforward: it runs on the subscriber base already being built, it aligns with the efficiency targets already in place, and it generates a new revenue line without adding to the operational weight of an already substantial transformation.
