The convergence of telecom, AI, and enterprise data privacy is creating a massive market opportunity. afina‘s 2026 strategy is aligned with the three most critical trends identified by industry leaders:
1. The AI-driven revolution
Industry reports, including Deloitte‘s forecast in its TMT Predictions 2026 review and Neural Technologies analysts in their new article Telecom Outlook 2026, predict that in the coming year, the gap between AI promises and their practical implementation will only narrow. Some are reducing or changing their approach to AI, but the global trend shows that AI-assisted network management and network intelligence platforms are becoming central to CSPs.
Our platform is designed to act as a unified data layer that feeds these intelligence platforms. Expanding the range of capabilities offered, based on success in data monetisation in the telecom sector, is the possible foundation for these future AI-driven systems.
2. Data enrichment imperative
On the other hand, the industry wants to develop not only in breadth but also in depth. This can be clearly seen by looking at the statistics. The data enrichment market is experiencing rapid growth, as can be seen both in thematic reviews (for example, an extremely interesting article dedicated to the History of Data Enrichment by Derrick-app) and in market assessments on the LinkedIn Pulse platform.
What are telecom companies trying to achieve with this? In fact, companies are looking for ways to fill gaps in data and collect more complete customer views, which is not always possible without analytics and the formation of behavioural triggers, which is precisely what afina specialises in.
However, we are looking to expand our offering into other areas, as we can clearly see how data is becoming more and more valuable every day.
3. Compliance as a differentiator
Stop thinking of data protection laws, whether GDPR or any other, as a regulatory barrier. Although they are de jure, de facto they are now becoming a competitive advantage in B2B. Our practical experience, backed up by external sources such as Twenty One Twelve Marketing, shows that privacy requirements are changing approaches to targeting and creating an additional verification cycle for corporate contracts. This creates an extra layer of data protection for both users and the companies that are our clients. afina’s goal in this area is to simplify and accelerate the production of security reviews, making your life easier.
Remaining committed to these principles, afina strives to build essential infrastructure for the next generation of the data economy. An economy where information will play an even more pervasive role and AI will become a faithful assistant in its processing and use.
