The telecom industry sits on a goldmine of behavioral data, yet most operators monetize less than 5% of its potential value. As privacy regulations tighten and customer expectations evolve, it’s time to rethink your data strategy.
Traditional approaches fall into three categories:
– Basic demographic targeting (low value, high privacy risk)
– Raw data sharing (increasingly non-compliant)
– Limited first-party use cases (underutilizing potential)
Forward-thinking operators are now implementing “scoring-based” monetization where insights flow between parties without exposing raw data.
At afina, we’ve developed a multi-agent framework that allows operators to:
🟡 Generate new revenue from existing data assets
🟡 Maintain full compliance with evolving privacy regulations
🟡 Create stickier enterprise partnerships through higher-value offerings
🟡 Turn customer data into a strategic asset rather than a compliance burden
The question isn’t whether you should evolve your data monetization strategy – it’s how quickly you can implement a solution that balances revenue potential with privacy responsibility.
