Here’s a truth often overlooked: the best offer in the world won’t convert if it never reaches the user.
afina’s intelligence depends on precision, but its impact depends on scale and reach. That’s why a robust, high-throughput messaging infrastructure is beyond discussion.
SMS remains a powerful channel, but relying on it alone caps your potential. The real gains come when afina can leverage multiple channels: SMS, RCS, push notifications, in-app messages and dynamically choose the best one based on user behavior and device capability.
More channels mean more than just higher volume.
They enable:
🟡 Higher deliverability and open rates
🟡 Better personalization (e.g., rich media via RCS)
🟡 Channel-specific optimization
🟡 Resilience during peak loads
As an example, one Latin American operator expanded from SMS-only to a three-channel model.
The outcome?
🔹 2.7x increase in campaign reach
🔹 40% lower cost per action
🔹 Revenue growth of 180% in six months
As our CEO Aleksandr Moskotin rightly pointed out:
It’s not just about sending messages.
It’s about orchestrating engagement across the subscriber journey.
