2025 shows that AI has become an increasingly important tool for businesses.
However, many still treat it with caution and distrust.
At afina, we don’t perceive AI as a buzzword that will fade away in a couple of months or as an encrypted black box. We believe AI is a living system, system that becomes smarter, more precise and more valuable over time.
And this belief is backed by scale and results:
In 2025 alone, our DMP worked with a total addressable subscriber base of 160 million users, processing 120–180 million daily triggers. All of this happens in real time, with an average segment refresh latency of under 5 minutes.
To be able to use AI agents correctly, you need to understand the three pillars of AI flow:
- Data is the foundation
Telecom operators own one of the most powerful assets in the digital economy: deterministic, real-time data. At afina, AI doesn’t just process it, it enriches it continuously.
With 9 years of accumulated experience and millions of interactions our systems refine behavioural patterns at scale, enabling smarter decisions with every iteration.
This foundation supported 4,578 campaigns executed in 2025, delivering measurable impact across all active operators.
- Models shape the level of reasoning
Models identify patterns, weigh signals and evolve with every result. An an example, our AI learns from reality: what worked, what didn’t and why.
This continuous learning loop drives performance metrics that speak for themselves:
• CTR: 7.1%, significantly higher than generic SMS
• CVR: 11%, aligned with top finance vertical benchmarks
• ROI vs SMS cost: 2.5×, proven in both PoCs and scaled operations
All of this runs with 99.9%+ system availability, sustaining peak throughput of 2,466 events per second per operator.
- Applications turn intelligence into value
Insights turn into action: better timing, cleaner ad delivery, more relevant offers, and predictable revenue growth, all within the operator’s secure perimeter.
