Our platform operates on a set of principles that we adhere to without exception. Let’s take a quick look at them:
🟡The best audience for the best promotional offer, not the other way round
afina guarantees that an offer is not only perfectly suited to the subscriber, but also generates maximum profit for the telecoms operator. That is why our platform selects customers who are most likely to respond to specific offers, based on their past behaviour.
🟡Knowledge sharing
As part of this process, afina collects a large volume of anonymised data, which it uses to build recommendation models. The more telecoms operators share triggers with afina, the more accurate the model becomes.
Consequently, the system’s accuracy correlates with maximising the operator’s revenue.
🟡Data protection
afina operates on telecommunications operators’ servers. Therefore, all internal, regional and global regulations concerning data protection apply to afina’s settings and are strictly adhered to. We do not collect or store any personal information. This is why we can guarantee that there will be no data leaks or transfers to third parties.
