It is important to constantly be aware of market changes, understand trends and prepare for the next shifts in advance. 2026 is just around the corner, you have to be prepared.
That’s why we decided to talk to Annie Gevorgyan, Head of Business Development at afina, about the future of data monetisation, the role of responsibility, and how operators can build a sustainable strategy for years to come.
Here are the key takeaways from our conversation:
1. What’s the most significant shift you see in telecom monetization today?
“Responsible data monetization. At afina, we see it as a win-win. For operators, brands, and most importantly, subscribers. For subscribers, this means receiving relevant and personalized offers that genuinely add value to their daily lives.”
2. What differentiates afina’s approach?
“afina DMP ensures ethical and responsible AI use by processing abovementioned subscriber data within the operator’s secure perimeter. All consent is managed by the MNO, ensuring GDPR and other applicable data protection regulations compliance. No personal data ever leaves the operator’s network.”
