Ad quality isn’t just a technical challenge, it’s a brand imperative.
Those are:
- Intelligent verification and filtering
Machine learning-based analysis identifies spam, misleading or malicious information before it reaches subscribers. This significantly reduces the volume of low-quality advertising and protects both brand reputation and user experience.
- Proactive policy enforcement
Operators retain full control over advertising standards. afina allows you to precisely define acceptable parameters such as frequency caps, content categories, subscription logic, and advertiser identity, and ensures transparent compliance, eliminating ambiguity and manual control.
- Advertiser verification and reputation assessment
All advertisers are verified, monitored and continuously assessed. Historical performance and behaviour are translated into reputation scores, allowing operators to prioritise trusted partners and systematically exclude bad actors.
- Managing subscriber settings and preferences
Subscribers can independently manage their advertising preferences across various channels, including SMS, apps, and other points of interaction.
- Real-time monitoring and reporting
Interactive dashboards provide complete visibility into active campaigns, complaint rates, and user feedback. Operators can respond immediately — pausing campaigns, adjusting filters, or refining targeting as conditions change.
- Regulatory compliance and audit readiness
From GDPR to TCPA, afina maintains detailed logs, consent records and audit trails. This ensures that operators are always ready for regulatory audits, while minimising compliance risks and operational overhead.
There are questions left?
Don’t hesitate to refer to us at sales@afinadmp.com
