Why ARPU growth in telecom is stuck?
Across the telecom industry, ARPU continues to stagnate. New bundles are introduced and promotions launch every quarter, yet the needle barely moves.
Growth is held back by several factors: market saturation leaves little room for expansion, aggressive pricing pressure cuts into margins and incremental upsells take too long to deliver meaningful results.
A new way to grow revenue is a performance-based CPA
At afina, we rethink customer acquisition economics. Instead of paying for impressions or clicks that may never convert, our CPA model focuses exclusively on verified actions. That helps us to:
- Bring in high-quality customers, not empty traffic
- Achieve immediate revenue lift
- Maintain profitable scaling in mature markets
- See clear ROI from day one
This isn’t about waiting quarters for ARPU to inch up. It’s about fast unlock of measurable profitability.
Telecom providers deserve more than gradual improvements. They deserve acceleration.
