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About the company
afina is an AI-powered data monetization platform designed to help mobile operators maximize revenue from their subscriber data. We leverage advanced machine learning to deliver highly targeted, non-intrusive advertising campaigns, increasing ARPU and improving customer engagement.
afina is designed for mobile network operators (MNOs) of all sizes who want to effectively monetize their subscriber data without compromising user privacy or experience.
afina, a brand of IVT Communications FZE LLC, builds on years of experience in affiliate marketing and CPA models.
afina operates globally, serving mobile operators across various continents and regions.
Company was founded in Dubai. Now we have points of presence in different countries and regions in APAC, MEA, LATAM European regions. Our head office is located in Sheridan (WY).
About the platform
afina analyzes anonymized user data to identify patterns in user behaviour and user interests, enabling highly targeted advertising campaigns. We select the optimal communication channel and craft compelling messages to ensure maximum impact and minimal disruption to the user experience.
afina supports a wide variety of channel types, including native for mobile operators SMS, RCS, voice, push notifications, IVR, additional options like emails, digital advertising or in-app advertising also available. We work with various verticals, including banking, e-commerce, and more.
We have more than 4000 advertisers from multiple verticals including but not limited by banking products, ecom, real estate, etc.
Yes. Any targeted ad is sent only upon the user’s consent and according to international and local rules. The unsubscribing option is always available.
The platform neither gets nor stores any subscribers’ Personally Identifiable Information (PII). afina uses impersonated IDs for the campaign analysis.
The average ARPU grows up to 3-5% monthly with the afina platform
afina optimally matches the most profitable offer with the most motivated user and the most effective communication strategy, maximizing revenue potential.
Recently we have launched afina 2.0 that introduces significant enhancements, including real-time user intent detection for time-sensitive offers, reduced server footprint for optimized performance, and enhanced processing speed to handle large data volumes and more campaigns simultaneously.
Implementation
Usually the process takes 1-3 months (the exact period mostly depends on the inner operator’s processes).
We have multiple cases that you may find on our website afinadmp.com
afina provides comprehensive 24/7 technical support and a dedicated account manager to assist our partners throughout the entire process.
Collaboration & Partnership
Yes, afina offers white-labeling options, allowing you to integrate our platform seamlessly into your existing infrastructure and brand identity. Contact us to discuss your specific requirements.
afina doesn’t affect or conflict existing ways of CPM (bulk sms campaigns) monetization. As the platform integrates inside the operator’s perimeter it can enhance the efficiency and effectiveness of your campaigns.Contact us for more information about specific integrations.
afina operates on a revenue-share model, meaning we only profit when you profit. This ensures that our interests are aligned with yours, fostering a true partnership.
Other questions
Please visit our careers page (link to careers page) for a list of current openings and to submit your application. Or contact us directly at hr@afinadmp.com.
The technical requirements will depend on your specific infrastructure and needs.Contact us to discuss your setup and we'll provide detailed technical specifications.
We are open to any offers and willing to share our experience with the community. Please contact us at agryazina@afinadmp.com or contact form link for all media-related inquiries.