Subscriber data monetization is gaining momentum in Latin America

Subscriber data monetization is gaining momentum in Latin America

GSMA forecasts a 25.5%* annual growth in mobile data traffic in this region, reaching 24 exabytes per month by 2030.

This surge presents a substantial opportunity for telecom operators in this region to enhance their revenue streams through monetization, says Annie Gevorgyan, Head of Business Development at afina.

She explains that with the growing demand for more personalized services, monetization through machine learning-backed solutions is becoming the key to unlocking higher profits.

What types of channels does afina support?

afina supports a wide variety of channel types, including native for mobile operators SMS, RCS, voice, push notifications, IVR, additional options like emails, digital advertising or in-app advertising also available. We work with various verticals, including banking, e-commerce, and more.

Aleksandr Moskotin Co-Founder

What types of channels does afina support?

For example, afina uses ML to better understand user behavior and target audiences with high precision. This data-driven approach allows advertisers to pay for genuine customer actions rather than just impressions, maximizing operators’ revenue potential.

As Latin America continues to be an emerging telecom market, afina monetization platform provides operators with a way to stay ahead in the competitive landscape and tap into the immense value of their subscriber base.

Curious how? Reach out to Annie Gevorgyan to find out.