The concept of platforms for buying and selling datasets is gaining traction.
For telecom companies sitting on vast reserves of data, this might seem like a straightforward path to the new revenue. However, a closer look might reveal a critical imbalance between potential rewards and inherent risks:
🟡 Existence of security vulnerabilities is a significant factor – once your data enters a third-party marketplace, you lose control. This exposure creates new avenues for data breaches and misuse, putting both your reputation and customers at risk.
🟡 A tough task of legacy system integration. It is a reality that many marketplaces are not built to seamlessly integrate with the complex legacy systems common in the telecom industry. This can lead to costly, time-consuming, and often insecure data migration processes, which you would want to avoid.
🟡 Questionable data provenance – sometimes it can be difficult to verify the quality, consent, and compliance of all data, creating a potential minefield for regulatory trouble.
That’s why, at afina DMP, we offer a more secure, controlled, and ultimately more valuable alternative. Instead of pushing your data out into a marketplace, our platform operates within your secure infrastructure. This closed-loop system allows you to monetize your data’s insights without ever losing control of the data itself. Your data assets continue to work for you, and only for you.
