The foundation of trust and revenue
In today’s regulatory landscape, privacy is a competitive advantage.
afina DMP was built on a simple principle – monetization must never come at the cost of trust.
That’s why the foundation of every successful deployment is a clear, transparent consent framework managed by the MNO.
When subscribers opt in, they’re not just allowing messages – they’re signaling interest. These are high-intent users, more likely to engage, convert, and remain loyal.
Campaigns targeting opted-in audiences consistently achieve engagement rates 3 to 5 times higher than blanket broadcasts.
But consent is only half the equation. Equally important is data security. afina operates entirely within the MNO’s secure perimeter, accessing only anonymized identifiers (GUIDs) — never personal data.
This ensures full compliance with GDPR, CCPA, and local regulations, while eliminating data leakage risks.
One European operator restructured its consent management system before launching afina.
The result?
– 85% opt-in rate in key segments
– Zero regulatory inquiries
– A 4.2x ROI on the first campaign cycle
