More and more telcos recognize the benefits of harnessing large amounts of data.
The global Big Data market in telecom is projected to grow at a CAGR of 12.7% between 2023 and 2028 (MarketsandMarkets).
Ilia Karpov, Chief Technology Officer at afina, talks about the ways in which our platform can work with Big Data to help operators gain competitive advantage and increase their income.
afina can operate in two formats:
🟡 Data-driven optimization. Using the existing infrastructure and expertise of an operator, afina helps test and refine audience interaction scenarios. Our ML models are designed to maximize campaign efficiency and customer engagement.
🟡 Advanced ML analytics. Big Data alone isn’t enough — it must be effectively processed and utilized.
afina has unique expertise in analyzing user interactions and online behavior, which helps build powerful recommendation and predictive models within the operator’s system.
If an operator shares anonymized subscriber data, afina can develop additional ML models to work with large datasets, uncovering behavior patterns that enhance monetization outcomes.
