Navigating the CPM Conundrum

In his new article for theMobile Ecosystem Forum, our co-founderAleksandr Moskotin explores the major challenge every operator faces today – the limitations of the CPM model and why the industry’s future belongs to CPA-driven precision marketing.

Inside the piece, you’ll discover:

🟡 Why raising ad prices in multi-SIM markets leads to advertiser churn of up to 40%

🟡 How afina helps operators grow ad revenue by 30% on average

🟡 Why relevance (and not reach), is now the real competitive advantage

Aleksandr argues that CPA is not just a pricing model, but a strategy for sustainable growth that benefits operators, advertisers, and subscribers alike.

👉 Read the full article on MEF’s portal